

Specialising in strategic product development, I have helped clients in Fintech, B2B, and B2C sectors to enhance their products, optimise user experiences, and drive overall business success.

We delivered an efficient user experience and UI design solution through comprehensive usability testing, competitor analysis, creating persona, information architecture, wireframing, and prototyping.

Integrated a personal finance module into the existing mobile banking application, ensuring success through meticulous usability testing, persona creation, and high-fidelity prototyping that resulted user satisfaction.

Revamped the mobile application, enhancing the user experience to address challenges in content discovery. The outcome: positive user ratings, increased engagement, and a boost in program sign-ups.